HOW PIXIBO SOLVED THE SIZE PROBLEM FOR A $12B INDUSTRY
If there's one phrase that haunts you in a clothing store, it's when the helpful sales assistant smiles and asks you, "What's your size?" We've all experienced the sudden blush, wondering if you're silently being judged by the almost-perfect lady for carrying a little extra holiday weight.
8 out of 10 women are wearing the wrong bra
If there's one place where said embarrassment reaches a level higher is when you're buying lingerie.
The problem with lingerie however, is a lot more interesting. 8 out of 10 women are wearing the wrong bra. For an industry that is worth $12B in the US alone and projected to touch $56B globally by 2024, that's a pretty big problem.
When Amante, one of Asia's leading premium lingerie brands, got in touch with us to help solve this issue for millions of their customers across the globe — we knew this was a category we could not ignore anymore.
We're excited to work with our launch parter Amante of MAS holdings to bring our solution to market. Watch this space !
Doreen Tan is the Product Lead at Pixibo. Technically minded and eagled eyed, she makes sure Pixibo delivers products on time and to the highest standards.